Courtesy of Paul Sloane:

How can you keep up to date with the latest trends and directions in your industry? There are so many sources of potential information that you can be overwhelmed. You should certainly watch, listen and learn from the following:

1. Your customers

2. Your frontline staff (sales, marketing and customer service in particular)

3. Your competitors

4. Your trade magazines, shows and websites

5. There are also some generic trend watching sites that are worth browsing. Check out the following and see which are most useful in your sector:

  • Fuld – Business and Competitive Intelligence
  • Outward Insights – Competitive Intelligence
  • PSFK – Trends and creative ideas in popular, consumer and business culture
  • Springwise – Entrepreneurial ideas from around the world
  • Science of the Time – A network of futurists and trend watchers
  • Trendhunter – Trends and cutting edge ideas
  • Trendwatching – Scans the world for emerging consumer trends
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