READINGS THAT GAVE ME IDEAS AND INSPIRATION:

Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan, David P. Norton

So Sad to Fall in Battle: An Account of War Based on General Tadamichi Kuribayashi’s Letters from Iwo Jima by Kumiko Kakehashi

Picture Letters From the Commander in Chief: Letters From Iwo Jima by Tadamichi Kuribayashi, Eric Searleman

When Genius Failed: The Rise and Fall of Long Term Capital Management by Roger Lowenstein

Managing for Stakeholders: Survival, Reputation, and Success by Prof. R. Edward Freeman, Prof. Jeffrey S. Harrison, Prof. Andrew C. Wicks

Rembrandts in the Attic: Unlocking the Hidden Value of Patents by Kevin G. Rivette, David Kline

The Toyota Way by Jeffrey Liker

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns by Clayton Christensen, Curtis W. Johnson, Michael B. Horn

Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson

Losing My Virginity by Richard Branson

Karaoke Capitalism: Management For Mankindby Jonas Ridderstrale, Kjell A. Nordstrom

The Power of Innovation: How to Make Innovation a Way of Life & How to Put Creative Solutions to Work by Min Basadur

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky

Creativity: Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi

Re-Imagine!: Business Excellence in a Disruptive Age by Tom Peters

Power and Love: A Theory and Practice of Social Change by Adam Kahane

The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan, David P. Norton

Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated by James P. Womack, Daniel T. Jones

Re-energizing the Corporation: How Leaders Make Change Happen by Jonas Ridderstrale, Mark Wilcox

Our Choice: A Plan to Solve the Climate Crisis by Al Gore

An Inconvenient Truth: The Crisis of Global Warming by Al Gore

Tribes: We Need You to Lead Us by Seth Godin

Funky Business Forever: How to Enjoy Capitalism by Jonas Ridderstrale, Kjell Nordstrom

The Element: How Finding Your Passion Changes Everything by Ken Robinson, Lou Aronica

Pleasures of the Brain (Series in Affective Science) by Morten L. Kringelbach, Kent C. Berridge

The Pleasure Center: Trust Your Animal Instincts by Morten L. Kringelbach

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

Design For The Real World: HUMAN ECOLOGY AND SOCIAL CHANGE by Victor Papanek

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley, Ram Charan

Sound Business by Julian Treasure

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne

The Age of Turbulence: Adventures in a New World by Alan Greenspan

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott, Anthony D. Williams

Funky Business: Talent Makes Capital Dance by Jonas Ridderstrale, Kjelle A. Nordstrom

The Myths of Innovation by Scott Berkun

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll by Mike Michalowicz

Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy by Erich Joachimsthaler

The Long Tail : Why the Future of Business Is Selling Less of More by Chris Anderson

Atlas Shrugged by Ayn Rand, Leonard Peikoff